Central Queensland University (CQU)
Masters of Business Management (Marketing) with Distinction
Say hello Melbourne, Australia
Performance Marketing Specialist
Christela de Silva
I create winning ads! No fluff, just results 🎯
Agency-bred and data-obsessed, I turn smart creative, sharp targeting and constant testing into measurable growth for ambitious brands.
$500Kmonthly budgets
40+brands managed
30+niches
5+ yrspaid social
10+ yrsmarketing
Some of the names I've helped grow
Brands I've worked with
Australia
United Kingdom
Canada & USA
Asia
Always learning. Always levelling up.
Skills & Certifications
Qualifications & Professional Learning
Central Queensland University (CQU)
Graduate Diploma of Marketing with Distinction
Central Queensland University (CQU)
Graduate Certificate in Management with Distinction
Chartered Institute of Marketing (CIM) UK
Certificate in Professional Digital Marketing with Merit
Asia Pacific Institute of Digital Marketing (APIDM)
Diploma in Digital Marketing with Merit
Imperial Institute of Higher Education (IIHE)
Certificate in Business Psychology
Licenses & certifications
My everyday toolkit
Recognition that came with the work
Honors & Awards
APIDM · 2021
Most Outstanding Performance of the Year
Presented at the APIDM Certification Ceremony in March 2022.
“Nothing worth having was ever achieved without effort”Engraved on the award
Case studies from the brands I've grown
Case Studies
Watch the video
01Meta Ads · B2B Marketing · Waste Recycling · Compost · Rubble · Sand · Mulch
Smart Resources Group — A Melbourne-Based Waste Recycling CompanyHow I Sold Metric Tonnes of Dirt on Facebook… Yes, You Read That Right!
Read the case study Watch the video
0223 Digital · Performance Marketing · Agency Life
23 Digital — Australian agency marketingHow I Turned Social Media Ads Into a Non-Stop Lead Engine for an Agency
Read the case study Watch the video
03Meta Ads · Lead Generation · Solar · High-Ticket Sales
Aus Solar — Winning Meta lead gen campaign for solar batteriesHow I Generated 1,277 Leads in Just One Month for High-Ticket Solar Batteries Using Meta Ads.
Read the case study Watch the video
04UK Ecommerce · International Marketing · Remote Work
Ceylon Digital — UK eCommerce growthMy Remote Working Journey with a UK Agency 🇬🇧
Read the case study
Watch the video05Entrepreneurship · eCommerce · Brand Building
GABRIELLA — My own footwear brand10 Things Building My Own Footwear Brand Taught Me!
Read the case study Watch the video
06Vibe Coding · AI Skills · Portfolio
Vibe Coding this WebsiteI'm a Marketer, Not a Developer. I Built This Website Anyway.
Read the case studyEqual parts strategy and sleeves-rolled-up doing
Skills & Strengths
I'm happiest where creative instinct meets commercial clarity. That means getting close to the work, the numbers and the people.
Paid social strategyCreative testingAudience refinementeCommerce & CROInfluencer marketingClient reporting
01
Paid social that performs
Meta, TikTok, LinkedIn and Pinterest campaigns built around ROAS, CPA and real revenue.
02
Full-funnel thinking
TOFU to BOFU strategy, matching creative and audiences to intent at every stage.
03
Clear collaboration
Client-facing reporting, thoughtful onboarding and calm coordination across creative teams.
Freelance offerings
What I Offer
Practical paid-social support for brands that want clearer strategy, tighter optimisation and creative that actually converts.
01
Paid Social Audit
A fast, forensic teardown of your ad account — I'll spot budget leaks, audience gaps and creative fatigue, then hand you a prioritised action plan.
02
Full-Funnel Campaign Build
TOFU to BOFU strategy, build and launch: prospecting, retargeting and conversion creative aligned to every stage of the buyer journey.
03
Ongoing Account Management
Day-to-day optimisation, reporting and creative testing that keeps performance trending up without you living inside Ads Manager.
04
Creative Testing Sprint
Structured hook, format and angle tests designed to find the winning creative faster and lift ROAS without guesswork.
A look at the work behind the numbers
Ad Gallery
Industry
15 featured ads
Diamond Rocks Jewellery
Emerald halo engagement ring
Australian Window Covering
Dining room sheers · 10-year warranty creative
Abbe Packaging
Fast lead times · branded mailer box
Acotis Jewellery
Christmas gifts · Swarovski
23 Digital
Vectura Recruitment client story · video ad screenshot
Seal The Deal
Acrylic gap filler · product video ad screenshot
Wild Honey Boutique
Natural & sustainable kids range
The Lost Forests
The Lost Forests book · bedtime adventure
Tastebuds Gifts
Gift hamper range
Gabriella
Festive collection · pay in 3
Acotis Jewellery
Men's jewellery & watches · up to 75% off
East Bentleigh Dental Group
Sleep dentistry · sleeping tooth creative
Smart Resources Group
Smart Garden Blend · carousel
Online Lighting
Table lamps · rabbit-base lamp carousel
Berwick Window Tinting
Tinting install video · up to 72% heat reduction
Words from people I've worked with
Recommendations
Got a campaign, challenge or big idea?
Let's Connect
I'm always up for a smart conversation about paid social, creative testing and where your next stage of growth could come from.
Start a conversation